A couple weeks ago, I wrote about what I am doing to promote my blog, this week I want to share with you five things I’m doing to improve the blog over all. These are also things that you can do. Some are little more time consuming than others, but they have all proved to be good moves for me.
Giving the Blog a new look
For most of last year, I used the Twenty Fifteen Theme, but I knew that I wanted a more professional look for the blog. So for the first time I bought a theme for my blog. I wrote some about that process and what learned from it here.
I knew that I also wanted a header for my blog. I started looking at Creative Market, and I found the perfect set of graphics to make my header. I also found several great font sets.
Once I had the new theme and header set up, it made me really look at the images I was using on my blog. The stock images I was using looked out of place. Plus, I had just purchased this great set of graphics, so why not use them?
Essentially I’m rebranding the blog. The new look is about hand-drawn graphics and fonts. I’m still working on the exact look of the graphics and the colors that I want to use. Obviously, pink, blue, and grey are the main colors, but I want to choose some accent colors as well. Like the purple I’m using in this post.
It’s a process, but I don’t want to halt my progress because of indecision, so I’m jumping right in and experimenting until I find just the right look. I know I love the hand-drawn graphics, I’m just searching for the best way in which to present them.
Adding a Pinnable Image to Posts
I’m finally taking seriously the advice that all successful bloggers give – making a Pinnable image for my posts. I admit I’m not doing this for every post, only the ones that I think people would most likely be interested in Pinning. I don’t see anyone Pinning a post about a life update.
Took The Blog Audience Blue Print Course
I signed up for Melyssa Griffin’s free 6 day course. It was super helpful! Especially her videos on SEO and using Google Keyword Planner. Melyssa is one of my favorite bloggers, and while I have no interest in making a business of my blog, it doesn’t mean that I can’t learn from her strategies.
Adding a Call to Action to each Post
Again, all successful bloggers suggest this. One call to action I added is the Click to Tweet plugin. I had wanted to do this for a long time, but I thought it would be super complicated. I was so wrong! It is the simplest thing to do! And I’m already seeing people using it! Which is great!
The other call to action I added is the option to sign up for blog updates. I put this at the end of each post. And I’m still working on improving this option. My goal is to create a free resource library to encourage people to sign up for my newsletter. I’m also considering a free email course, but first I have to figure out how to set one up!
Updated my About Page
This is a continual work in progress, but I’m happy with how both of my about pages look now. One thing I did was remove the sidebar from both pages. This puts the focus on the content, and it looks very clean and uncluttered.
If the theme you’re using allows it, I recommend trying it out and seeing if you like the look. In WordPress, choose the page you want to edit, then look at the right hand side under Page Attributes. Under Templates there will be a drop down menu. If your theme has one more than option, you can change it here.
For the About the Blog page, I finally added a tagline – “The Geeky Shopaholic is a lifestyle blog and resource for hobby bloggers that encourages blogging for fun!”
One focus I want the blog to have is helping those that want to blog because it’s something that they enjoy. Those people need a resource that doesn’t make them feel like they’re wasting their time if they’re not making money from their blog. There’s lot of blogging paths out there. It’s time we recognize that.
What about you? What are you doing to improve your blog? Do you have a newsletter? Have any tips for me? Let me know in the comments!