A blog for 40-something women navigating married life and working from home. All while rediscovering who they are in a new decade of life. 


How important is niche to a personal blogger?

Don’t ask me. I don’t have a clue. 🙂 But this is what I am trying to figure out.

All the professional bloggers I read say that you need to find your niche and become a leader in it. Except that these are professional bloggers, and I am not. But I have found a lot of great advice on pro blogs that has been a tremendous help to me in my personal blogging. So, is this advice that I should take as well?

Is personal blog my niche? Is that even a niche? I don’t know.

I’m not even sure I’m strictly a personal blogger. To me, a personal blogger mostly writes about their own life. I don’t really get personal on here, at least not often. Instead, I blog about the things that I enjoy, like Supernatural, the internet, clothes, books, all the while hoping to attract visitors that enjoy the same things.

I love blogging! When I finally gave it a try, after many years of insisting that it was just a trend, it felt like I had found a part of myself that I didn’t even know was missing. You know, like how most people feel when the find their soul-mate! Blogging and I are meant to be together!

Because I love and enjoy blogging, I want to be good at it, and that means learning all that I can about blogging. I also need to learn what blogging advice is relevant to me and my blog. Like this niche thing. What is my niche? And is it even important for me to have one?


So, what are your thoughts on niche? How important is it? And what niche do you consider yourself a part of?

What would you like to read next?

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17 responses to “How important is niche to a personal blogger?

  1. I’ve done some professional blogging . . . as in, I’ve been paid to blog on other sites. But my blog is just that, it’s *mine*. I don’t have a niche because what I love so much about writing is that I don’t have to choose the thing that interests me the most. I love so many things and I’m passionate about so many issues. My blog is my own self-indulgence. At the end of the day after I’ve written for other people, I get to sit down and write about what’s important to me.

    I have no interest in finding a niche for my personal blog because I don’t fit into any box . . . and I don’t want to!

    So my opinion on the matter is that personal blogs *can* have a niche, but that they don’t need one.

    I will also say that of the bloggers I follow, I read those who write about many different topics much more frequently. Those who have a niche — I’ll check up on them often, but I’m less likely to read every single post.

  2. So my opinion on the matter is that personal blogs *can* have a niche, but that they don’t need one.

    This is kind of what I have been thinking, but I just wasn’t sure. 🙂 I feel like if I focused on just one or two topics, I would get bored with my blog. I like being able to write about whatever I am thinking about whether it’s books, travel, just whatever. 🙂

  3. I think personal blogs are just that: personal. Not in a way you must blog about your life (which cna get boring), but in a way you blog about whatever you’re interested in.

    I’ve learned that the topic of your post is not as important as the overall quality of writing. A well written post about a subject readers are not interested in will still make an impact. More than a sloppy post about a popular subject.

  4. Mira, I think that you are right. 🙂 I am going to push the niche thing out if my head and continue to focus on my writing. I like your definition of personal blogger; it is much broader than mine.

    And I fixed your url. 🙂

  5. This is why I named my blog The Real Sharon because it’s where I not only talked about my life but I also talk about whatever topics are on my mind, share poems and stories, my thoughts and opinions. It’s where I can share who I am with the world through whatever I feel like on that particular day. No one’s life ONLY fits one area so why should a personal blog?
    If I tried to make my blog only be about one thing, I think I would end up miserable….there’s just so many thoughts I want to write about on any given day that can’t be all fit into one little niche.

  6. Sharon, I think I’ve been stuck in this mental rut where I viewed personal blogging as diary oriented. But now that I am connecting with other bloggers like myself who write about all kinds of things, I see that personal blogging is so much more than what I thought it was. 🙂 Thank you for your comments they gave me a lot to think about!

  7. Paula – Such a great topic to think about. I’m brand new to blogging and have no idea what I am doing as it relates to a niche or a brand of any of that rather terrifying stuff. At this moment, I tend to write more about parenting than anything else, but like Dayle, I write for my own enjoyment, so I like the freedom to touch on other topics. But I think your own instincts are great–providing a variety of content that you love and enjoy. That’s what brings readers, I think–a blogger who really enjoys what she’s doing–regardless whether it fits in a niche or not. So glad to find your blog through Dayle and I look forward to catching up on your archives! -Alexandra

  8. That’s what brings readers, I think–a blogger who really enjoys what she’s doing–regardless whether it fits in a niche or not.

    Alexandra, I like what you said there! It’s really true! When I think about the blogs that I love reading, that is definitely something that they all have in common – they all love what they are doing! Thanks for pointing that out! 🙂

  9. Carissa

    I’m not a professional blogger but I’ve read a bunch of ecourses on blogging and I’ve often wondered about my niche. I think mine.. and perhaps yours too… blogging style is lifestyle blogger. I write about my life and things that I do and things that interest me. I haven’t found my “niche” I don’t think. I stressed about it for a while but then decided that I’d write what I like to read about on other blogs and hopefully like minded blogger friends enjoy it too!

  10. Carissa, I hadn’t considered the term lifestyle blogger before. I kinda like it!

    I stressed about it for a while but then decided that I’d write what I like to read about on other blogs and hopefully like minded blogger friends enjoy it too!

    That has always been my hope, to write what I like and hopefully find visitors that enjoy the same thing! 🙂

  11. I’ve read a lot about how bloggers should have a niche, but I never really worried about it because I’d already chosen to write in a niche (namely, I write about writing.) In my opinion, it does help to have a specific topic that your blog revolves around because it helps give a cohesive feel to your posts so that your readers know what to expect when they return to your blog.

    In a way, I’d almost say it’s easier to write in a niche. I can’t say for sure, as I’ve never not written a niche blog, but I know it helps me when coming up with blog ideas to have a basic place to start producing ideas. What do you think?

    • First, thank you Ava for coming by and commenting! One of the bloggers who commented above said that she considered herself a lifestyle blogger, and I think that is a term that I like for myself as well. I write about the things in life that I enjoy, and I hope to connect with others with similar interests. And I never really have a problem coming up with ideas, they are all around me. 🙂

  12. My thoughts are… I’m imporssible with niches! haha. My brain is too busy, I’m too curious, I want to discover a lot of things. I can’t simply blog about one subject. Sorrynotsorry! I tried. I can’t. Let’s see wherever that takes me… xx cathy
    ps: i love your blog!